Find Your Why, but Don’t Stop There!


Do you know your Why? I have wrestled with this question ever since Simon Sinek broke through with his books about Why ("Start With Why," "Find Your Why"). As people often say, it is simple but not easy. I have recently spent some time with Simon's team to get a better understanding and see if I could get some clarity. They did not let me down. 

As with many things in my life, I had to take it to the next level, so I took the time to refine my Why; I also uncovered my How's, and something that Simon calls a 'Just Cause.' A Just Cause is a specific vision of a future state that does not yet exist; a future state so appealing that people are willing to make sacrifices in order to help advance towards that vision. 

So, I thought I would take this opportunity to share it so I can enlist your support and accountability to my cause! 

My Just Cause: I believe in a world where unfulfilled potential and burnout are things of the past. In this emerging ideal world, everyone comes to work feeling inspired, fully energized, and driven by their purpose. 

My WHY: I unleash people to live fully so we can die empty; I want everyone's voice to be heard 

My HOWs:

1. Embrace discomfort

2. Create a win-win-win

3. Improve human connection

4. Expand vision, narrow focus

5. Stay inspired 

I hope that putting this out into the world pulls it one step closer to reality. I also hope that I can inspire you to think about your Just Cause and your Why. If you need help, feel free to reach out. 


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